Latest Content
Are you facing challenges with capacity, client centricity, and clarity?
❌ Capacity: You’re managing RFX volume peaks and troughs. You're dealing with employee layoffs, hiring freezes, and team member absence. Or you have no in-house support and you're spending your time on proposals rather than billable work.
❌ Client centricity: Your proposal approach is reactive rather than proactive. You're struggling to influence buyers who have different needs, motivations, and communication preferences. Your documents are feature-heavy rather than benefits-led.
❌ Clarity: You're making basic errors as you review your own content. You're blending in with the competition. You're unsure how to improve existing processes and scale leading practices.
Through a flexible services menu, I enable you to sustain, elevate and transform your proposal activity.
✅ Sustain: By fulfilling a proposal manager/writer role on an interim basis
✅ Elevate: Through ad-hoc services such as win strategy development, executive summary writing, quality assurance reviews, and presentation coaching
✅ Transform: Via projects such as capture, win/loss trend analysis, proposal process reviews, proposal library content curation, and mentoring
Why should you trust my insights?
➡️ A proven track record of winning: Over my 17-year career, I’ve enabled clients to secure almost $1 billion of sustainable, profitable work. For more details, check out the Experience section of my profile.
➡️ Elite-level certifications: I’m one of only 22 people globally (out of 12,000+ active members) that holds all four signature Association of Proposal Management Professionals (APMP) certifications. I’m also an APMP 40 Under 40 Award winner (class of 2019) and an APMP Fellow (class of 2020). For more details, check out the Licenses and Certifications and Honors and Awards sections of my profile.
➡️ Recognition as a thought leader: I’m a presenter/panelist, podcast guest, article author/contributor, and awards judge. For more details, check out the Featured and Projects sections of my profile.
My clients have described me as “strategic, yet practical”, “a trusted advisor” and “a true master of her craft”.
When I’m not winning work, I’m planning my next adventure (I’ve visited 35+ countries so far), enjoying nature on my doorstep (beautiful British Columbia), and watching international rugby union (c’mon Wales!)
DM me to find out more. I look forward to collaborating with you!