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Deciphering consumer desires: Elevating customer journeys in retail CPG
Sep 22, 2023
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Deciphering consumer desires: Elevating customer journeys in retail CPG
Sep 22, 2023
Article

With over 10 years of technology experience across marketing, advertising and customer relationship management, I now apply these skills as a Principal Customer Experience (CX) technology strategist to help organizations digital transform their business to provide a universal, human-centric experience across every customer and employee touchpoint. As a CX strategist I work with customers across industries to identify CX business challenges and develop Microsoft technology-based solutions utilizing data, AI, marketing, and media technologies as well as 3rd party ISV and partner technologies. My passion is to use technology to empower organizations to engage with customers, be it consumers, professionals, students, patients, donors ect., through curated and personalized interactions that drive valued and memorable experiences.

My expertise spans working with top Fortune 500 companies and global ad agencies, developing CX industry strategies and technology solutions that encompass data/advanced analytics, AI and emerging technologies such as ChatGPT/GenAI. I have a strong background in multi-cultural executive relationship building and orchestration across lines of business and have worked extensively across LATAM, EMEA and APAC helping organizations expand globally through the use of CX technology that helps them know their customers and exceed their expectations. I am also responsible for CX GTM execution including analyst relations, thought leadership and industry and community landing.

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