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I am a result-oriented professional delivering nearly 19 years of career success in conceiving & implementing ideas in all phases of B2C and B2B Marketing, Market Research, Digital marketing and transformation, PR & Advertising across various industry domains.
My dexterity lies in applying innovative & customized marketing & communication strategies aimed at increasing customer acquisition, penetration & revenue; ensuring that the lead inflow, quality of leads, assignment & conversions ratios were monitored and corrective measures were taken. Demonstrated excellence in creating and implementing campaigns for proliferating key messages through various media including ATL and digital media.
Over time, I have proved my excellence in preparing annual marketing plans, and forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy, and sales effort). Track record in assisting the top management's interface with the outside public comprising media, government, professional bodies, influencers, and institutions who have the potential to impact the group’s image.
I am recognized as an expert in community management, content generation and proactively driving both corporate and consumer PR campaigns using digital channels.
• Successfully launched D2C business; pioneered and implemented measurable marketing strategies that drove hard revenue goals and increased awareness at the global levels
• Recognized for maintaining excellent SOV vs SOE Ratio and creating the marketing strategy
• Excellent at writing features, editing in-house magazines, corporate brochure, and annual reports as well as preparing key corporate messages including MD speeches as well as briefing notes for media and government