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With more than 15 years of B2C marketing leadership experience spanning startups to ASX top 20 companies, my purpose is to build and coach high-performing teams capable of finding and unlocking full funnel incremental growth opportunities through creative, innovative, and unconventional ways of thinking.
I specialise in developing consumer-facing strategies that activate brand and product purpose and drive measurable outcomes, underpinned by clear rationales, derived from rich data and research-led insights.
My team is my superpower, and my mission is to create a culture that empowers people to become the best versions of themselves and inspires individuals to overachieve and be accountable for their own success.
I have a laser-focused mindset when it comes to prioritisation and process, and a solid track record of exceeding expectations with little-to-no resources or with hundreds of millions of dollars in marketing spend.