I am a data-driven & results-oriented retention & lifecycle marketing expert with 8 years of experience & a Master’s Degree in Counseling Psychology. I lead in strategy with an emphasis on driving retention through relationship development & highly personalized flows and campaigns. I have demonstrated success in developing, implementing and managing cohesive omni-channel marketing campaigns for brands such as Saks Fifth Avenue, The RealReal, HelloTUSHY & State & Liberty.