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Amika Case Study
Oct 22, 2023
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Chelsea Riggs is a Founding Member and CEO of amika, one of the largest independent haircare brands in the USA and the only one of scale at the intersection of professional, prestige, and digital channels. Throughout her 14 year tenure, Chelsea's entrepreneurial spirit and dedication propelled her from Business Development Manager to President. Under Chelsea's leadership, amika has solidified its position as a top player in the haircare industry experiencing an impressive tenfold increase in revenue growth in 6 years. In 2023, amika soared past the Top 10 NPD Prestige Haircare Brands, gaining six ranks from the previous year—emerging as the fastest growing brand within the top 10 & seven times higher than the overall market. amika is a Top 10 EMV hair brand and #3 haircare brand on TikTok US YTD 23' according to CreatorIQ. Chelsea also led the brand through Bansk Group's 2022 acquisition of amika.

In 2019, she refocused the brand to a purpose-driven ethos centered on being a friend to hair, hairstylists, people and the planet. Since then, amika has become B-Corp Certified, Climate Neutral, & Clean+Planet Positive at Sephora, demonstrating amika's dedication to people and the planet. Chelsea's commitment to increase equity in the beauty industry is evident through her implementation of the brand’s giving back strategy, particularly in the professional beauty sphere through $500k+ of annual scholarships, grants and mentorship programs. Additionally, amika has surpassed the $1 million donation mark with its longstanding charity partner, HairToStay where Chelsea serves on the Board.

Chelsea's capabilities span a wide range of expertise, encompassing full brand development and general management to functional experience across a multitude of commercial areas with a passion for storytelling, product, and content creation.

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