Cheryl Black

SUMMARY: Experienced B2B marketing leader with focus on PE-backed technology companies in the $40M-$100M ARR range. Proven record of delivering predictable leads, pipeline and bookings.

I bring a strong work ethic, full-funnel mindset, and data obsession to the table every day. I consistently build strong, collaborative relationships with sales leaders, improving funnel efficiency and reducing cultural friction. I work smart and lead purposefully to deliver results on time and on budget.

I thrive on teams with a "get it done" attitude and a company where passion for the products, services and customers is genuine and widespread.

Specialties
- Marketing and sales alignment
- Demand generation operations
- Lead and opportunity forecasting
- Lead waterfalls and optimization
- Integrated campaigns and programs
- Digital marketing
- Content strategy
- Project management
- Public speaking and executive presentations
- Change management