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I am a seasoned professional with a career-long record of strategic planning and product marketing leadership. Recognized for demonstrating a natural aptitude for overseeing and directing a wide range of key product marketing activities, as well as for leading the development and execution of strategic plans and for spearheading the establishment of new marketing functions.
Professional focal points include relationship management, product launch, end-to-end GTM planning, market research and analysis, stakeholder engagement, roadmap development, content generation, materials development, solutions development, data analysis, opportunity management, and project management.
Currently, I am the Product Marketing Manager leading audience marketing efforts across Meta's messaging platforms - WhatsApp, Messenger, and Instagram Direct. I oversee go-to-market strategy, solution and narrative development, prioritization, and alignment across Meta’s Business Messaging Group and direct and define detailed customer personas and narratives for interdisciplinary teams. I also conduct quantitative and qualitative research to inform the product roadmap and coordinate GTM across Meta's Family of Apps. In addition, I liaise with senior leadership and various other personnel and teams to drive the business forward at all times. Colleagues describe me as a driven, innovative, strategic, precise, down-to-earth, dynamic, product marketing expert who can be relied on to offer superior solutions and operations that deliver profitable results on time and on budget.