Chloe Petherick

As Global Head of Brand & Communications at Unispace Group, I lead a global team across four continents, specialising in graphics, campaigns, and communications. With over 15 years experience, I've built and enhanced brands like BP, Barratt Developments, and Unispace Group, developing brand architecture, strategies and campaigns that drive demand and elevate brand awareness.

Passionate about purpose-driven brands with a vision to create spaces that enrich the human experience, I focus on brand purpose and perception indicators, always evaluating how the brand adds tangible value to the balance sheet. I see brand as a critical asset that should support long-term business growth.

Holding two commerce degrees from Victoria University of Wellington, NZ and a Mini MBA in Brand Management, I’m always seeking new ways to level up, challenge the status quo and solve problems creatively.

Recently awarded NYREJ’s 2024 Women in Commercial Real Estate, and selected to sit on CMO Alliance's Customer Advisory Board.