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Storytelling. My passion for integrating data, technologies, and creative content into a compelling narrative that attracts and inspires audiences, has positioned both startups and established brands as key players in competitive marketplaces.
My expertise includes: Brand & Marketing Strategy | Brand Storytelling | Creative Direction | Positioning & Messaging | Content Creation | SEO Strategy | C-Suite & Board Reporting
With uniquely balanced right and left-brain skills, I thrive in building brand strategies and marketing campaigns that equally leverage the power of technology, data, and creativity.
As a mission-driven, hands-on leader, I rally cross-functional global teams around the brand, resulting in high-impact outcomes. Equipping, empowering, and leading diverse talent, I:
• Leveraged user-level data to create narrative and curate content that grew uCTR, leads, and revenue for Web MD.
• Optimized user experience by transforming WebMD’s newsletter into a dynamic, data-driven creative and production process.
• Built and expanded a cohesive global market team of talent in 4 countries on 4 continents after WebMD completed 5 different acquisitions.
If your organization would benefit from these types of contributions, you can reach me at [email protected].
“I remember thinking you live from moment to moment and the moments all flow into one another forwards and backwards and you almost never catch one like this that’s separate from the rest.” – Russell Banks