Chris Dutton

Chris Dutton

Followed by members

I have proven success in using data & insights to drive better business outcomes for clients, in their marketing efforts. My 18+ years of experience has incurred exponential growth for clients across most verticals and digital disciplines.

In order to achieve high end results, I have applied the following business skills:

• Financial management – driving profitability growth
• Sales – growing pipeline & winning profitable deals through trusted relationships
• Communication & negotiation – led by purpose, message delivery, empathy, and listening
• Leadership – incl. coaching, decision-making, feedback, motivation, influence
• Partnerships – demonstrating authenticity, open-mindedness, contextual intelligence
• Project management & planning – employing time & risk management, stakeholder comms
• Problem solving – a process of defining, brainstorming, solutioning, testing, and reviewing
• Networking – broadening peer group through though leadership, driven by mutual respect

Within the following areas of expertise:

• Martech/Adtech – assessments, strategy, implementation, and enablement
• Customer/Data Strategy – data sourcing, stitching, segmentation, execution for 0/1/2/3PD
• Personalisation – 1:1 and mass personalisation for ad placement and creative messaging
• Media Planning & Buying – full funnel x-channel campaign and annual
• Performance Marketing – delivering x-channel to defined results
• In-housing – right-sourcing talent within a fit-for-purpose marketing ops model
• Programmatic – democratised buying (buying) and yield management (sell-side)
• CX - use customer insights & analytic techniques to present a clear & compelling story
• Retail Media – develop practice in this white space territory for most brands & publishers
• Analytics & Intelligence – application of data visualisation, big data and testing tools
• Measurement – KPI development, attribution (bottom-up), MMM (top-down)
• Marketing Operations – team building and mixology of I/Pi/Comb-shaped marketers
• SEO & Content Marketing – organic growth with targeted content creation & syndication
• Paid, Owned, Earned – industry speaker / thought leader of virtuous cycle of comms

I am passionate about improving digital marketing best practice and helping to create its future.