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Hi! From 9 to 5, I work in growth marketing for Forma.ai.
From 5 to 9, you'll find me watching reality TV, reading, listening to podcasts, and trying to convince my husband that we should adopt a second dog. Send me your best book recommendation!
*The views and opinions expressed in my posts and comments are my own, and do not reflect the official policy or position of any company.*
🎁 ALYCE:
I spent my days creating and executing integrated campaigns across paid and organic social, PPC, and Alyce's website. In 2022, the marketing team drove 70% of qualified pipeline AND revenue. LinkedIn ads alone influenced over $2.2M in qualified pipeline within the first five months of launching. I also managed Alyce's organic LinkedIn page, increasing followers by 40+%, unique visitors by 209%, and reactions by 126%. Alyce was my first time working in a specialist role.
🤓 PRE-ALYCE:
I spent most of my career in generalist roles where I was responsible for everything from content & SEO, to paid campaigns, to website optimization, email, social media, and more.
☞ Built and managed content strategies that featured product content, SEO content, and industry trends. (SumTotal Systems + JRNI)
☞ Created email nurtures to educate and engage all warm leads, resulting in open and click rates that were well above the industry average. (SumTotal Systems)
☞ Revamped PPC campaigns and increased demo requests by 264% within three months. (JRNI)
☞ Managed a rebranding project, which included launching a website with a new domain, new brand name, and all-new content. It also included redirecting thousands of URLs, which was a blast. Within 90 days, our non-branded KW rankings had not only recovered – but actually improved – from our previous site. (JRNI)Hi! From 9 to 5, I work in growth marketing for Forma.ai. From 5 to 9, you'll find me watching reality TV, reading, listening to podcasts, and trying to convince my husband that we should adopt a second dog. Send me your best book recommendation! *The views and opinions expressed in my posts and comments are my own, and do not reflect the official policy or position of any company.* 🎁 ALYCE: I spent my days creating and executing integrated campaigns across paid and organic social, PPC, and Alyce's website. In 2022, the marketing team drove 70% of qualified pipeline AND revenue. LinkedIn ads alone influenced over $2.2M in qualified pipeline within the first five months of launching. I also managed Alyce's organic LinkedIn page, increasing followers by 40+%, unique visitors by 209%, and reactions by 126%. Alyce was my first time working in a specialist role. 🤓 PRE-ALYCE: I spent most of my career in generalist roles where I was responsible for everything from content & SEO, to paid campaigns, to website optimization, email, social media, and more. ☞ Built and managed content strategies that featured product content, SEO content, and industry trends. (SumTotal Systems + JRNI) ☞ Created email nurtures to educate and engage all warm leads, resulting in open and click rates that were well above the industry average. (SumTotal Systems) ☞ Revamped PPC campaigns and increased demo requests by 264% within three months. (JRNI) ☞ Managed a rebranding project, which included launching a website with a new domain, new brand name, and all-new content. It also included redirecting thousands of URLs, which was a blast. Within 90 days, our non-branded KW rankings had not only recovered – but actually improved – from our previous site. (JRNI)
Experience