I have extensive knowledge in driving sales through customer acquisition and retention; supporting and creating digital marketing campaigns, scheduling, editing and selling both physical and digital content and orchestrated new enhancements to improve the UX design.
My areas of expertise include:
¬ Promotional Planning ¬ Digital Strategy ¬ Digital Merchandising ¬ Lead Generation ¬ Reporting ¬ MVT and A/B Testing ¬ UX Design ¬ Campaign Management ¬ Category Management ¬ Digital Marketing
¬ Stakeholder Management ¬ Proficient in Drupal and Wordpress ¬ Solr (search software) ¬ Analytics Tools: Omniture, Google Analytics, Splunk, Google Keyword Planner ¬ Agile Tools: JIRA ¬ Multi-Media Content Management ¬ Basic HTML