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In my current role as the eCommerce Manager at Minnetonka Moccasin Company I am responsible for the sales, strategy and execution of Minnetonka’s consumer website MinnetonkaMoccasin.com. Name the day and I could be working on anything from the top level strategy for the site and where it needs to go in the next 1-3 years, I could be working on the promotional calendar and mapping out onsite real estate, I could be working with Product Development to create online exclusive items, or I could be working on reporting and analysis of site performance. During my tenure at Minnetonka I have driven five consecutive years of year over year sales increases and drove top line sales up by +85%.
My career has spanned eighteen years, four companies, and in that time I have overseen and managed millions of dollars’ worth of business. It is through these experiences that I have gained a deep understanding of retail, and a passion for digital marketing and eCommerce. Ultimately, I try and keep my professional goal very simple - succeed in every facet of my job and have fun doing it!
When I am not in the office I can generally be found chasing after my three kids, binge watching the latest TV series on Netflix with my wife or doing everything in my power to torment the family dog.