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With a robust background in leading digital content strategies, my journey at INFUSE and as the Senior North American Demand Strategist has honed my expertise in marketing campaigns, delivering creative direction with meticulous attention to detail. At INFUSE, I've embraced the challenge of demand generation, applying agile user experience design and harnessing strategies for viral content to navigate the evolving landscape of buyer education.
My tenure as Vice President at IDC was marked by substantial growth, where our team increased sales opportunities by approximately 25% year-over-year and managed a diverse group of 22+ content creators. Our collaborative efforts have ensured high-quality content production, directly contributing to enhanced brand visibility and engagement. With these experiences, I am committed to continuous innovation and the pursuit of excellence in content marketing.