Cindy Goodrich

Builder of brands and teams, for companies big and small. Trendspotter, creative curator, innovative problem solver, former engineer, and fashion-loving nerd.

Over the past twenty years, I've been fortunate to have worked in marketing and tech in roles committed to delivering remarkable experiences and creating meaningful interactions between brands and people. I have experienced what it means to scale up across stages of growth and the importance of listening to the user along the journey. As someone who is a-ok with ambiguity, I get excited about uncovering insights, creating clarity, and leaning into the power of storytelling to drive business results.

I've created and articulated a vision, and then inspired and rallied teams through execution. I'm left and right-brain balanced and a firm believer that you can be serious about what you do without taking yourself too seriously. The organizations I've built have tapped into the unique strengths of individuals who strive to perform at a higher standard and who sweat the details to get it right (I'm sure this sounds intense, but there's always a healthy amount of laughter along the way).

Specialties:
- Brand positioning, strategy, insights, and management
- Creative direction and leadership, experiential design, and scaling creative across pixels and dimensions, from small screens to large stages and physical spaces
- Creation, curation, and editorial direction for digital and in-person content and experiences
- Insight-driven product innovation
- Communications strategy and partnering with executives on thought leadership and comms
- General management and strategic planning
- Developing high-performing teams and leaders
- Collaborating with UX, customer insights, engineering, content, and growth teams to GSD

Teams Led: Brand Strategy & Campaigns, Creative, Web Development, Events/Experiential, Communications & Public Relations, Social Media, Influencer Relations, Talent Relations, Project Management, Consumer Promotion, Product Innovation

A few more things...
I'm passionate about fashion, art, interior design, travel, wellness, and pop culture in general. I'm more into immersive experiences than I should probably admit. I recognize that's a lot to be obsessed with, but that's me. I also consume more sparkling water than most people should.

Classifications: INTJ (Myers-Briggs), Individualization/Futuristic/Maximizer/Ideation/Strategic (StrengthsFinder), 50/50 DC (DiSC), Libra (the stars)