Claire McCormack

A respected voice in the beauty and wellness startup space, I am known for my editorial coverage of “taboo” verticals, including sexual health, CBD, psychedelics and psychedelic-adjacent (a term I coined) wellness, as well as my track record of being the first to identify, crystallize and write about trends later covered by WWD, WSJ, NYT, etc.

I have been a featured beauty industry expert in Washington Post, Adweek, Business of Fashion, WGSN, Stylus, the HBO documentary “Not So Pretty” and more.

A seasoned copywriter, I excel at the often difficult skills of pithy product naming and headline writing.

I use my discerning eye, industry expertise and business acumen to create compelling omnichannel editorial, educational and marketing content for, and direct strategy across Beauty Independent properties.

I have successfully launched and scaled three beauty/wellness businesses: luxury e-commerce site Travel Beauty, digital publication Beauty Independent and educational platform and conference series BeautyX Summit, building communities for each organically and through paid channels across North America and Europe.

I’m a seasoned and sought-after speaker and interviewer—both virtually and in front of live audiences large and small.