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Creative Director, Brand Strategist, Business Owner
I am an experienced visual designer and creative director based in Southern California, with 22+ years of experience in design, marketing and advertising, across various industries including SaaS, hospitality, food & beverage, fashion, lifestyle, and technology. I specialize in helping companies bring their brands and services to life, streamline their message, and achieve business goals through brand development, integrated marketing communications in print and digital media, web design, and application development, as well as marketing and business strategy.
In my experience, I have worked with large teams at national brands and owners of small startups. I have a keen understanding and balanced approach to working with business needs, project management, budget and timeline limitations, sensitivity to cultural differences, and ultimately getting the best job done while meeting expectations and requirements.
Throughout my career, I’ve been lucky enough to wear many hats, which helped me acquire a broad skill set. My affinity for design and visual communication and my interest in business forms an excellent foundation for how I approach every project – with creativity, logic, and business sense.
Link to my portfolio: https://claudoliva.myportfolio.com/
al·che·my /alkəmē/
a seemingly magical process of transformation and creation
Areas of Expertise:: Brand Strategic Design, Creative Direction, User-Centered Design, User Experience (Design), User Interface Design, Graphic Design, Web Design, Interaction Design, Strategic Planning, Integrated Marketing, Art Direction, Corporate Identity, Concept Development, Management, Social Media, Managed Print Services.