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Knowing When to Adjust Strategy vs. Tactics
Nov 14, 2025
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Why Rank Tracking is No Longer Enough (And What to Focus on Instead)
Mar 31, 2025
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When to Rethink Strategy, Not Just Tactics
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Knowing When to Adjust Strategy vs. Tactics
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From Planning to Launch: The Mindset Shift That Speeds Up Marketing
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Why Progress Beats Perfection in Marketing
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Why Rank Tracking is No Longer Enough (And What to Focus on Instead)
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Passionate about the art and science of B2B marketing, I thrive on helping small, scrappy teams do more with less. As an Account Director at Marketers in Demand—a collective of agencies including New North, Motion, and Spoke—I partner with clients to develop and execute marketing strategies that drive measurable growth.

With expertise in SEO, Paid Media, Strategy, Analytics, and ABM, I lead teams in uncovering market opportunities, understanding customer needs, and identifying competitive advantages. I collaborate closely with creative teams to shape content and campaigns that resonate with target audiences, while continuously analyzing performance to optimize strategies for maximum impact.

At the core of my work is a commitment to building strong, lasting client relationships. I’m not just a strategic advisor; I’m a dedicated partner invested in helping businesses reach their full potential. Whether it’s solving complex marketing challenges or crafting data-driven solutions, I’m passionate about translating ideas into strategies that deliver real results.

Let’s connect—I’m always eager to exchange insights, share experiences, and collaborate with fellow marketers and industry professionals.

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