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When I jumped into healthcare marketing, I was excited to use modern marketing approaches to help people, families, and communities.
I was shocked by the antiquated tactics, copycat strategies, navel gazing, and general confusion plaguing marketing in healthcare.
Marketing can’t be relegated to “those people over there in that department.” It has to be ubiquitous throughout the health system to be truly successful. If patients don’t FEEL our marketing, then we’re stuck in old habits.
So let's tip convention on its head and move healthcare marketing and communications into the 21st century.
Join me in the revolution.
It takes guts to be unconventional. Not every brand can do it, and not every person can do it.
But to stand out in a crowded marketplace, we have to embrace what makes us different, quirky, unique, and odd. We recognize that customers usually choose “different” if they can’t define “better,” so why are we scared to break away from the pack?
Let’s point out the flaws in the broken system and bring better ideas, state-of-the-art execution, a love for experimentation, and an intense passion to help people get better and stay healthier.
I’ll share my learnings along the way, and I hope you will, too!