Connie Smart

Connie is a writer and creator at heart. With a colorful background in journalism, utilities
communication and tourism marketing, in 2021 her deep love of storytelling inspired her to
refocus her orbit around the exciting world of content marketing.

Her current role as Content Specialist on Canadian Western Bank’s marketing team takes her
creative spark to the bank. At CWB she works closely with colleagues in corporate
communications, acquisition, retention and creative services to produce a wealth of blog articles
and social media content to help clients make sense of their business and personal finances. This has resulted in a significant spike in website traffic in just two years.

An avid runner and adventure seeker both at home and abroad, she craves meaningful
connections with people and places to fill her creative cup.