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Something I learned very quickly after starting in E-commerce Content is that very few people will read paragraphs of text on their screen. You may be skimming this right now, but I am going to do what I know we all want: bullet points!
• Born in Chicago, moved to Fort Worth, Texas for college, and then came back to Chicago following graduation.
• Enthusiastic hobby collector, from painting to astrology to pickleball to vintage-cowboy-boot-hunting. I love learning something new!
• In February 2020, weeks before the world as we knew it was upended, I started creating content and navigating Ulta Beauty’s newest social media channel TikTok - and grew it to 102K followers!
• Speaking of TikTok, I still create content as a contractor and most recently worked for one of my favorite music festivals: Hinterland.
• To quickly explain what I do in E-commerce, every time you shop online someone (like me) made decisions on what goes on that product’s webpage – copy, images, videos, 360 spins, titles, etc. – and then someone (again me) uploaded all that content to the page that you are looking at right now. I bridge the gap between brands and online retailers, how one gets from A to B if you will.
• My working style is very much “make it work”. Assets are limited? I’ll figure it out. Don’t know how to do something? I’m sure there’s a Reddit thread for it. No money for project XYZ? We’ll make it work. No idea where to start? Trial and error, we’ll get there. Creative problem solving!
• And because I’m good at what I do, here are some SEO keywords: Content creation, content strategy, marketing, ecommerce, CPG, UGC, retail, sales, digital content, TikTok, UX design, web design, project management, DAM, digital asset management, user generated content, consumer packaged goods, social media, Amazon vendor central, user experience, Syndigo
This is the longest Linkedin bio I have ever written, and you probably still just skimmed the bullets, but that’s ok. I hope you feel like you got the idea for who I am!