Courtney McAra

Helping businesses understand their email marketing databases better. I'm a data nerd who loves clean reports, naming conventions, and accuracy. I also strive to keep things simple and scalable. I firmly believe the cleaner the process, the more likely your teams are to adapt the process

EMPLOYMENT HISTORY
-Mustang MarTech: April 2019 - present
-Survey Monkey: July 2015 - April 2019
-Marketo: April 2013 - June 2015
-Egencia, an Expedia Inc company: May 2011 - April 2013
-Sesame Communications: Sept 2008 - May 2011

SKILLS:
-Marketing Automation & Operations
-Salesforce.com
-Marketing Strategy
-Demand Gen/Acquisition Marketing
-Subscription Management
-Compliance Regulations (CAN-SPAM, CASL, GDPR, CCPA)
-Segmentations
-Customer Marketing
-Marketing Analytics/ROI/First-Touch/Multi-Touch Attribution
-Marketing Department Training & On-Boarding