Crawford McCarty

Rainmaker: A person with an uncanny ability to drive revenue for a business.

How do I do it? I love building relationships. The key to business (the key to life) is building relationships. That skill, more than any other, has turned me into a marketing leader with a broad skill set in demand generation, marketing communications and field marketing. It's let me develop a proven track record of contributing to growth and pipeline. It's helped me build deep experience creating and developing new go-to-market initiatives to push overall company strategy. It's led me to become a strategic thinker, improved my leadership skills and driven my passion for delivering results. And finally, it's helped me understand the analytics behind sales and marketing, allowing me to be data-driven rather than relying purely on intuition. I've got a competitive streak in me. I hate losing more than I love winning, and trust me, I love winning.