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Sweet Spot: Leadership in dynamic environments.
Experience & Key Words by Position:
EVP, Product Leadership, Nielsen: Advertising Effectiveness, Marketing Effectiveness, Syndicated Data, Media Mix Modelling, Media, Market Research, Big Data, Analytics
Founder/CEO, Vizu: Founder, digital media, SaaS, Entrepreneur, Start-up, Venture Capital
VP of Marketing at the Instill Corporation - Enterprise Software, Business Intelligence, Syndicated Information, Business Process Management (BPM), Supply Chain Management, Electronic Procurement, Strategic Sourcing, etc.
At Instill I also sold into the following industries: foodservice, food manufacturers, restaurants, foodservice distributors, hospitality, and Consumer Packaged Goods (CPG).
Brand Management at Clorox - Consumer Packaged Goods (CPG) marketing to the grocery, mass merchant, club store, automotive accessories, and pet store industries.
Management consultant at the LEK Partnership - corporate strategy at Fortune 500 companies and new enterprises w/ particular emphasis in the area of M&A support.
Specialties: Brand Advertising; Digital Media; Product Marketing/Strategy; Corporate Marketing/Strategy; Consumer Marketing/Strategy, Business to Business Marketing/Strategy; Business Development; e-Commerce; Start-ups/Entrepreneurship, Syndicated Data, Big Data, Media, SaaS, Analytics, DaaS