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AI-Powered B2B Marketing: Trends & Dangers
Apr 05, 2024
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With more than two decades of experience designing cross-platform products and brand experiences
for clients in North America, Europe, and Asia, Dan has led Code and Theory to become one of the
largest digital-first creative agencies since founding the company in 2001.

From pioneering the modern digital landscape with 150+ major media launches for publishers such as
Bloomberg, Vogue, and the LA Times, to rebranding the NFL team the Washington Commanders to
defining a new standard for how brands like Maybelline NY and Burger King communicate their stories,
and reimagining the digital space between government and citizenry through sites like NY.gov, Dan has
radically redrawn the map of challenges a creative agency can confront in today’s digital world.
His efforts in growing Code and Theory have been widely recognized. Code and Theory has been
celebrated by Webbys, D&AD, Cannes Lions, One Show, Ad Age A-List and was named one of Fast
Company’s Most Innovative Companies.

In addition to overseeing Code and Theory and its subsidiaries, Dan Gardner is an active investor across
the media and technology landscape. He is also the Co-Founder of ON_Discourse, a membership driven media company focused on the business of technology, prioritizing expert-driven discourse to drive perspectives.

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