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A results-driven content writer, copywriter, UX writer, editor, content strategist, and published author with over 14 years of professional experience.
I specialise in crafting effective commercial content as well as blog & article writing, content planning, copy editing, UX communications, tone of voice (TOV) development, and producing words for print.
I started my word-slinging content writing journey at Red Letter Days. This is where I helped to build the company's official blog publication from the ground up and transformed it into a brand-boosting business asset.
Working on health charity Diabetes UK's 'Month of Miles' email campaign, I produced a series of email communications to promote body positivity while exceeding the organisation's fundraising target.
Not long ago, I was heavily involved in Seatfrog's big rebrand from both a content marketing and UX copywriting perspective. With my words, ideas, and strategic thinking, the brand secured an essential round of funding.
Most recently, I worked as the lead editor for Wolfson, creating tone-of-voice guidelines for the company's core brands. My email-centric 'Step into Spring' campaign also earned the company £44,986.33 in revenue in the space of a week.
Oh, I've also contributed to the likes of Uber Newsroom, The Huffington Post UK, Mashable, The Write Life, VICE Munchies, Reverb, GoDaddy Garage, Mashable, The DMI, and The Billfold. And I've whipped up profit-generating copy for the likes of CleanCo, Healthy Yeti, graze, and Simba Sleep.
Now I want to work with you.
What people say about me:
"Daniel and I have worked together on multiple projects over the years, and each time he has consistently delivered great work for sometimes challenging briefs and tight deadlines. He always goes above and beyond to a very high level of detail. When creative copy is required, he covers all bases, usually with the perfect level of humour when needed. A pleasure to work with and know we will work together again in the years to come."—Elizabeth Hall, Seatfrog
"Another successful project with Dan. He is a great writer and happy to recommend him. Always happy to adapt to a client's needs, flexible with topics, and great on tight timelines."—Mike Gracia, Curation Wall and Thinkable
“Dan is a talented and versatile writer. He has a broad range of knowledge about the music industry and delivers high quality and creative content in a timely manner.”—Frederic Sahyouni, COO, Dotted Music Marketing Agency