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I am currently Head of Campaign Strategy at Inbox Insight – a company specializing in global B2B content amplification and digital marketing campaigns across EMEA, NAM and APAC.
My key responsibilities are –
• Leading digital campaign activations across Inbox Insight's product set for advertisers.
• Refining the business's campaign management processes to improve results for our clients.
• Delivering key metrics across email and paid media channels.
• Defining media briefs and targeting strategies to reach members of a 4.1M business community.
• Managing UK & US paid media activations our Inbox Insight and Insights For Professionals brands.
Inbox Insight have 6 core products, which B2B marketers can use to complement their quarterly or yearly marketing strategies:
• InboxENGAGE | content amplification and lead generation
• InboxNEXUS | email marketing and programmatic advertising
• InboxCREATE | content creation and strategy
• InboxINTEGRATE | multi-channel demand generation
• InboxINBOUND | category Hubs hosted on www.insightsforprofessionals.com
• InboxINTELLIGENCE | custom market research for building strategy
I play an active part in Inbox Insight’s operations management, whilst working closely with our product development and marketing teams on new innovations.