Dana Herra

Your leadership brand isn't fluff. It's your legacy in real time.

There are two common approaches to building it:

1. Hand it off to an assistant, post on social media occasionally, wait for invitations to speak or contribute.

2. Actively develop and promote a point of view to a strategic audience.

Most executives pick the first. It feels easier.

But since when is "easy" the way to success? You didn’t get where you are by half-assing it the easy way.

Maybe you’re stuck in a middle approach. But that doesn’t feel good either.

You’re struggling to connect with your audience. Visibility is low. Engagement is lower. And people don’t really “get” what you’re great at.