My 10+ year career has been centered around email marketing & copywriting, mostly in the eCommerce space. The skills I have learned throughout that time frame have earned me my current position as Associate Director, Retention for Ruggable.
Previous to that,
I worked as the CRM Manager for Dermalogica, where I oversaw the retention CRM channels from a marketing and strategy perspective.
I also worked for 6.5 years at Techstyle Fashion Group, originally using my degree in Digital Journalism and previous content experience to be the ShoeDazzle Copywriter, and working my way up to Integrated Marketing Manager overseeing CRM and the brand voice, managing a team of 4. My skills earned me an offer to transfer internally to Fabletics Men as the CRM Manager, where I successfully built out and launched the email, SMS and web push programs from the ground up.