Joining the industry in 2002, I specialized in planning & buying print media for various clients until 2012 when I expanded to strategic 360 multi-media roles with a heavy digital workload.
In the digital space, I've designed, implemented and managed plans across Search, Display, Video, Social, Engagement, Email and other channels from concept to post reporting. Client goals ranged from awareness, traffic, acquisition/conversion, app downloads, Video views/completions, Live Stream Tune-ins, Social growth/following & Content Integrations/Launches.
For the past 5 years, I've had a larger focus beyond brandsell media campaigns utilizing custom content & partnerships to create a deeper connection to client target audiences. These programs have ranged from custom podcasts, videos, editorial & larger sponsorship integrations.
I have experience hiring, training and managing teams across all media disciplines, both on my team as well as helping other teams.
Career highlights include a 3-day business communicating course, a 1-day managing course, earning multiple awards for company recognition in addition to continued recognition from co-workers and vendors for my work ethic/positive attitude. I also participated in a fireside chat at the DPAA Summit in New York in Fall 2022 around PDOOH results with Broadsign.