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I am an experienced Marketing professional who has built a career on creating content not just for search engines such as Google and Bing, but for the people that consume the content, and ultimately become customers. While my roots are in SEO, I am a full service marketer with expertise in PPC, Display, Social Media, OOH (Billboard), UX, and more.
I am also proficient with the Advanced Web Ranking, Advanced Link Manager, SEMRush, Brightedge and Omniture SEO platforms, as well as Google and Bing Webmaster Tools, WordPress, as well as the entire Adobe suite of design tools including Photoshop, Adobe InCopy, Premier Pro, and InDesign. I have onboarded custom Salesforce instances; am proficient in Salesforce Classic, Salesforce Lightning & Salesforce Marketing Cloud environments and am proficient in both Pardot and Marketing Cloud.
I have created and deployed marketing campaigns large and small for B2C industries as varied as Pharmacy, Grocery, Jewelry, and Automotive. I have also created and deployed B2B campaigns for the industrial component and industrial printing sectors.
In short, if it requires an audience, and that audience needs to be targeted, I can formulate a plan to grow that audience.
I have an unusual eye for UX and content thanks to years of experience as an award-winning newspaper and magazine reporter and editor. I have held multiple writing and editing positions at several newspaper and magazine publications, winning 10 awards as a professional reporter and four more awards during college.
In my personal life, I am an automotive and sports car racing enthusiast, having personally attended major events such as the Indianapolis 500, 24 Hours of Daytona and 12 Hours of Sebring.
Specialties: Ad Planning, OOH Design, Ad Planning, Search Engine Optimization, Search Engine Marketing, Social Media, Content Marketing, IT Infrastructure, Journalism, Writing, Editing, Media Design