Danielle (Dani) Worthman

Marketing operations leader with 10+ years of experience across operations, digital, and growth marketing. Strengths in strategy, people management, and process creation. Key accomplishments include:
- Drove 33% productivity increase YOY for marketing operations team
- Redefined MQLs, revamped lead scoring, & updated marketing funnel for Headspace’s B2B business
- Led back-end merger of B2B MarTech for Ginger and Headspace for Work
- Implemented GDPR & CCPA compliance initiatives for database of 400K+ records