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How the American Red Cross and PEANUTS® Joined Forces to Inspire the Community
May 23, 2024
Case Study

I grew up around strong personalities with bold tales of the South, so it's not surprising that I followed a career where I could tell stories. For two decades, I've had the honor of shaping and sharing the messages of humanity that make up the American Red Cross brand. I've loved working alongside terrific volunteers to help rebuild lives, families and communities during more than 100 disasters, including the Oklahoma City bombing, the events of 9/11 and Hurricane Katrina. Daily, I'm inspired by those we serve and motivated to roll up my sleeves and encourage others to donate life-saving gifts of blood, money and time. I'm most proud of the teams that I helped create to accomplish great things and save lives.

Through diverse projects and partnerships, I've learned that my specialties include:
- brand development
- crisis communication
- strategic planning and purpose work
- unique marketing partnerships
- celebrity and sports marketing architecture

As a journalist, I've had the opportunity to write about love, tragedy, the eclectic and impressive parts of life.

My biggest story so far in life has been the rewarding journey of raising my two beautiful kids. My career has been heavily influenced and inspired by what they continue to teach me.

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