Latest Content
• Significant experience within marketing, specialising across a broad digital spectrum including Media, performance, Customer Data, E-commerce, Digital Communications, CRM and Brand Activation
• Highly data driven and analytical. Significant hands on experience of designing and executing campaigns and customer experience through digital channels using and understanding complex data, campaign & decision management tools – Campaign Manager, DV360, Data Studio, Magento, Treasure Data, Dot Digital
• Strong background in media and communications, along with brand-led customer acquisition, engagement & retention strategies – record YoY increase in brand metrics increasing unaided awareness by 3%
• Strong leadership skills, ability to set high standards and lead by example – selected for High Performance Global Leaders career development within LG
• Commercially sound, with a solid understanding of business and channel performance and highly results driven – campaigns increasing online conversion, record increase of 2.8% driving over 1.7M additional revenue
• Ability to operate at both a strategic and tactical level and communicate effectively to a wide range of stakeholders
• Big brand experience in electronics and automotive – worked with consumer goods across huge range of prices and markets
• Experience of managing and having strong partnerships with large agencies, retailers and partner brands such as Havas, PHD, Amazon, Curry’s, John Lewis, Microsoft, Activision and many others