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Building Growth Strategy at the Executive Level and Learnings from Running Growth at Disney and Live with David Mausolf
May 10, 2023
Podcast Episode

Leading acquisition strategy at Disney and Lyft taught me:

Traditional marketing is out of touch with the times.

Successful brands of tomorrow leverage technology to test faster, learn faster, and grow faster for the future — with fewer people.

So I started APEX to share the tools of global growth titans and pioneer Growth as a Service (or GaaS). Our proven $100M+ growth frameworks support every stage – from high-growth startups to Fortune 1000 companies.

Enterprise companies struggle with slow growth because:

❌ Bureaucratic systems block breakthroughs
❌ Having too many cooks in the kitchen creates chaos
❌ Internal teams are inundated with requests from all over

High-growth startups scale quickly but suffer later when:

❗ Growth slows down
❗ Systems built by false hires break
❗ Money is wasted on bad spending strategy

Our team of engineering, product, data, design, and marketing experts have seen it all. We’ve refined-by-fire our growth frameworks through decades of experience growing brands like Lyft, Disney, Shopify, Amazon, and TransUnion.

Tactics and growth hacks don’t set you up for success. We provide time-tested tools and systemic solutions to help you stand on your own two feet.

We’re more than a performance marketing agency – we:

✅ Set you up with technology and processes for the long haul
✅ Provide tools and training programs for your team
✅ Think like innovators and changemakers
✅ Bring cross-functional perspectives
✅ Recruit top talent to replace us

Imagine having a full-service strategy and execution partner in residence to help with:

- Measurement and attribution
- Creative strategy and testing
- Conversion rate optimization
- Growth talent acquisition
- Executive consulting
- Media buying

Our process is simple:

1️⃣ Discovery
2️⃣ Strategy
3️⃣ Alignment
4️⃣ Iteration

Together we’ll design a plan to upgrade your end-to-end workflow and unlock explosive growth.

Ready to build a modern growth program? → apexgrowth.co

Testimonial:

“We were able to increase the marketing spend by 4x and lower the CAC by 50% in the first 8 months since starting to work with Apex.” - CMO of Healthtech Startup

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podcast episode