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With over a decade of experience in CRM, digital marketing, and customer engagement, I've cultivated a diverse skill set that includes both technical expertise and proficiency with various SaaS/ CPaaS tools and technologies.
Throughout my career, I've been at the forefront of developing and executing comprehensive CRM strategies, optimizing business outcomes. My role has often involved managing teams and streamlining processes, where I've leveraged my technical skills in SQL, among others. I've also had the privilege of working with a wide range of tools, including Salesforce Marketing Cloud, Braze, Webengage, Google Bigquery, Google Tag Manager, Exponea, Dynamic Yield, Accengage, and Solution Infini.
My passion lies in harnessing data and technology to enhance customer experiences and drive business growth. This commitment is underpinned by my technical proficiency in SQL, which has enabled me to perform tasks such as dynamic RFM segmentation and retention cohort modeling. These skills have consistently delivered positive results throughout my career.