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Rebranding and Repositioning to Improve Buyer Resonance
Dec 30, 2023
Case Study
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I am the Chief Revenue Officer at Bedrock, the world’s leading provider of supplier management technology and services. With over 10 years of experience in sales and business development, I have a proven track record of delivering exceptional results, growing revenue, and building strategic partnerships. I am passionate about helping finance and procurement leaders achieve their goals and overcome their challenges by leveraging Bedrock's cutting-edge solutions.

At Bedrock, I lead all of the strategic growth operations for the company, spanning across brand, marketing, sales, partnerships and overall business development. I work closely with new and existing clients, partners, and industry leaders to shape the evolving procurement and AP landscape. I also oversee the implementation and integration of Bedrock's technology, which recovers lost revenue, simplifies payments, minimizes risk, and reduces onboarding time for our clients. My mission is to change procurement and AP for the better, by enabling our clients to do significantly more with significantly less.

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