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WHO AM I:
As a Values-driven, visionary leader, I inspire and influence change by strategically translating complex problems to bold opportunities for significant impact. Valued as a Catalyst for growth, I empower individuals and teams to reach their full potential and maximize results through:
• Passion to unlock the potential in organizations and inspire individuals by connecting divergent thinkers and ideas to achieve a common purpose.
• Boldness to shatter the status quo and unrelenting drive for excellence to amplify impact.
WHAT I BRING:
✔ Portfolio Volume: $6B
✔ Budgets: $400MM
✔ Team Leadership: 200+ people
✔ Agency Ownership: 20+ agencies
✔ Retailers: 45
✔ Channels: 19
✔ eCommerce: 18+ years
✔ Market Experience: 8 Relocations
HOW I WIN:
• TURNAROUND MANAGEMENT – Transformed struggling organizations throughout career by creating pivotal strategies, sustainable capabilities, innovative processes, and coached teams to elevate performance and accountability.
• RAPID CAREER ACCELERATION – Capitalized on talents in leading change, identifying opportunities, igniting business results, and driving high-performance organizations. Promoted 6 times within Campbells in 7 years and promoted 4 times within Hershey’s in 6 years.
• INTEGRATED MARKETING PLATFORMS – Spearheaded media-to-shelf platform, creating a seamless shopper journey across channels, leveraging strategic partners and marketing levers spanning traditional and digital media, delivering 90% household reach, 54% Target innovation volume, and holiday growth of 5.3% Walmart and 20% Target.
• RESOURCE OPTIMIZATION – Championed transition to agency model, improving efficiency by shifting 30% of lower priority work to focus internal teams on higher priority projects, resulting in $2MM cost savings for Campbells.
• INNOVATIVE CHANNEL STRATEGIES – Developed Campbell channel-specific core item assortment strategies and distribution growth targets, resulting in significant distribution and new item gains across focus retailers, +$35MM.
• CUSTOMER ENGAGEMENT – Spearheaded Campbell insights summits at Costco and Meijer, resulting in elevated relationships and execution of key activations, +$28MM.
• ECOMMERCE STRATEGY – Developed Campbell’s eCommerce assortment and consumer segmentation strategy, delivering $3.5MM in distribution gains at Amazon and Fresh Direct and secured direct distribution at Jet.com, +450 SKUs.
• WHITE SPACE OPPORTUNITIES – Led research to identify product and platform innovation opportunities within Campbell’s growth channels, +$25MM