Diana Kolesarova

Diana Kolesarova is an event marketing manager at Superside, where she leads the company's virtual events. Through webinars, virtual summits, roundtables, and other online gatherings, she collaborates with thought leaders to explore untapped topics in marketing and design with top global brands while building a community.

She also leads conference and booth investments for the company. Focusing on brand experience, Diana pulls in stakeholders to bring the best IRL experience to life to achieve branding and revenue goals for Superside.

Diana blends marketing strategies and creativity with best practices and data analysis to capture a quality audience to support growth while delivering quality experiences. Her talent for streamlining processes has enhanced event execution, sales enablement, and collaboration to generate a consistent flow of qualified leads through Superside's event programs.

Highlights:
✨ Expanded Superside's monthly webinars from ~200 to 1K+ registrants per session
✨ Ran a community meetup in San Fransisco with over 800 registrants and over 300 attendees
✨ Led Superside's first-ever booth experience at INBOUND 2024 and captured over 1K leads
✨ Executed multiple virtual summits yielding ~$250K in influenced revenue per summit
✨ Worked on pivotal sales enablement projects to capture sales qualified leads from events
✨ Generated over $1 million USD in revenue attributions & over $2 million USD in lead opportunities via event programs for Superside

Diana has 5+ years of experience in digital marketing, varying from SEO and inbound marketing to content marketing and events in B2B SaaS. She holds a Bachelor of Commerce degree from the University of Ottawa, where she received multiple honors and awards.

Diana's experience and thought leadership have been featured in Vimeo's blog, Semrush's Spotlight Conference, Goldcast's interview series, and Typeform's virtual event Typeforum. She is an active member of The Event Marketers Club community.