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With over 15 years of marketing and strategy experience, I understand the power and need to connect with your end consumers on a deeper level to drive strategic business efforts. Strategy and measurement is paramount in an ever-changing business landscape. Empathetic leadership has never been more important than it is now.
I have experience working in a diverse set of industries including aviation, retail, and financial services. I am experienced in B2B, B2C, and B2B2C strategies. Using data and insights, I have successfully managed several product launches; designed CRM programs; developed print and digital collateral; and managed content creation and calendars. I also have my MBA from the SMU Cox School of Business with a focus on Strategy and Management and M.S. in Integrated Marketing Communications from Northwestern University. Having both the CMO and CEO mindset makes me a unique and powerful addition to any team. From a leadership perspective, I believe in collaboration and a sense of belonging. As both a leader and an individual contributor, team dynamics are crucial to ensure that team members are effective and able to think outside of the box to create new ways of engaging with the end consumer.
Specialties: Marketing Strategy | Internal & External Communications | Go to Market Strategy | Product Launches | Brand Development | Digital Communications & Email Marketing