Drew Wilkinson

Drew Wilkinson

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Latest Content

What is the Cost of SMS Marketing? (And What's the ROI?)
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How to set up text-to-apply for your job openings
Article
6 discount offer text message examples you can replicate (plus how to write)
Article
Text subscription service: How to start one step-by-step [examples]
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How to switch from Zipwhip to SimpleTexting
Article
How to write the perfect appointment confirmation text
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Text message advertising: Strategies and tips for success
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How SMS Works for Text Message Marketing
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10 welcome text message examples [plus 7 tips to write your own]
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How To Write a Thank You Message for Attending an Event (With 7 Examples)
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After finishing university in Ireland and turning down the safety of a three-year consulting contract at EY, I moved to San Diego, where I fell into a role in marketing at a small B2B satellite tracking business.

Four countries later, and with nearly a decade’s worth of marketing experience under my belt, I can safely say that 1) I’m glad early-twenties Drew took a risk and 2) I still find helping businesses grow incredibly rewarding.

In my current role at SimpleTexting, a Sinch brand, I’m lucky to lead a talented team of 12 marketers across product marketing, demand generation, content, and brand.

I pride myself on being a T-shaped marketer with expertise in search-driven and link-driven content strategies, user onboarding and customer marketing, creative demand generation strategies, and building cross-functional bridges.

My adaptability, entrepreneurial spirit, honesty, and low ego define me. I’m happiest when building things and figuring out stuff on the fly.

If you want to talk SaaS, PLG, content, or say hi, let’s connect.

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