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 Verizon R/GA Case Study
Feb 15, 2023
Case Study

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 Verizon R/GA Case Study
Feb 15, 2023
Case Study
Measuring and Rewarding Attention in New and Personalized Ways on Apple Podcasts
Feb 15, 2023
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Accomplished business development & product leader with 25+ years experience.

Work with both early stage companies through growth and global brands looking to new markets and technologies to be more agile.

Created and built strategic revenue generating partnerships in mobile with Enterprise SaaS and global telecom/mobile carriers. Built innovation programs bringing start ups to corporate partnerships with Nike, Barclays, Disney, Sprint, Kaplan, LA Dodgers, Mars, Snap Inc and others.

Strong ability in maintaining professional and personal business relationships.

Creative campaign development with top brands consumer and B to B brands.

Created and implemented strategic online marketing programs for companies and agencies of all sizes, emphasizing new customer and prospect acquisition, retention and maturation efforts through proven accountable marketing practices. Manage strong relationships with internal and external team leaders balancing mutual and conflicting goals.

Grow sales and revenue through developing new client, partner and channel relationships in new media online and offline in traditional environments. Proven ability to understand and lead multi-channel visions with the ability to execute with complex teams and stake holders.

Clear understanding of the balance between brand building and measurable goals.

Working with C-Level business leaders to find and address new technologies, innovation and customer retention opportunities.

Specialties:
Strategy and business development for new initiatives. Understanding business goals, costs and measurements in order to build strong branding, lead generation, customer engagement and sales.

Sourcing new relationships in existing and emerging markets.

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