Hi, I'm EJ. I’m a B2B marketer with nine years of experience creating multimedia content strategies and deliverables.
I specialize in:
- Investigating a company’s TAM and auditing existing content and processes for problems with messaging and gaps in coverage.
- Identifying ways a company can leverage its data, internal SMEs, customers, and other strategic partners to create a stronger brand presence.
- Identifying moments when prospects are most likely to convert and tying those moments to sales-enablement assets and thought leadership campaigns.
- Helping companies create scalable content plans in which one core asset (a video interview, data report, etc) can be used to create dozens of deliverables, such as blog and social posts, and materials for newsletters and drip campaigns.
I’ve worked with marketing agencies, Fortune 500 companies (Oracle and Adobe), startups, and small businesses in the fintech, martech, custom software development, eCommerce, localization, and home services industries.