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Episode 6: Use Customer Research to Supercharge Your Growth
Oct 31, 2021
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Does this sound familiar:

📈 "We're ready to grow, but our website doesn't attract our best customers. Instead, we get low-quality leads and low conversion rates. How can we update our website copy to make it resonate with our ideal customers?"

*or*

📈 "We're ready to scale, but our paid traffic funnels don't work as well as we'd like them to. How can we attract more prospects and convert them into leads at a higher rate?"

I've helped startups like Orbiit, ClickGUARD, Warmly and Parallax solve problems just like that.

Some of my clients' achievements:
☑️ 25% conversion rate for a sales sequence with a 50% opt-in rate for a warm list
☑️ 16% lift in conversions from organic traffic to a pillar content post
☑️ 3x average industry conversion rate for a landing page

4 ways you can work with me:

🌟 Custom website or email copywriting project 🌟
When you're solving a complex growth problem or prefer a done-for-you approach
- website copy and messaging updates
- free-to-paid sales sequences
- paid traffic funnels
- organic search conversion rate optimization

Reach out to set up a consult call to discuss your challenges and make sure we're a fit to work together.

🌟 Website audit🌟
Is it the lack of message-market fit? A too-vague call to action? Or generic hero section copy? If you're struggling to understand why your website visitors don't convert (and know that it's not a traffic problem), a website audit can help you get unstuck.

I'll look into your GA and Hotjar data and present a list of conversion rate optimization opportunities. Plus, you'll get 2 weeks of support to help you implement key items from that list.

🌟 Day rate 🌟
Works best when you need to move fast and are solving a specific problem. You can book a single day rate or a day rate package to achieve your conversion goals, from ad funnel optimization and building out landing pages for your lead magnets to website optimization or a website update sprint.

🌟Consulting call🌟
For bootstrapped startups or marketing teams of one that can't know everything, but want to make sure there are no obvious blind spots in their research interviews, voice-of-customer data analysis or copy optimization initiatives. Works best when you need a sanity check or tactical tips on how to do the thing

🚀 Find out more about me and my work: https://ekaterinahoward.com/ 🚀

📬 For deep dives into how to find and use customer insights to attract and convert your ICPs, sign up for my monthly newsletter -> https://ekaterinahoward.com/the-lightbulb-moment-club📬

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