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We started telling stories that helped companies attract new talent on film. We've grown and built relationships with clients who trust us to share a bigger piece of their story. We use principles of ethnography and research to understand our clients and their audiences. We establish beautiful creative concepts that speak to their audience ~ whether that's prospective customers or employees or both.
From the start, we work to understand where our messaging can have the most impact in the world. And we design the creative to produce the most impact in that medium. As one of my Creative Director colleague likes to say, we live in an attention and emotion economy. How can we deliver on that? That's the questions we're asking ourselves throughout every project.
But my biggest role? I strive to ensure that my team feels safe and celebrated to do their best work. And when we can do our best work everyone wins - our partners and the end audience included.