Eli Rubel

Eli Rubel

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Demand Efficiency Matters (and how to implement), With Eli Rubel
Podcast Episode
The Problems With the PLG Model (and How To Fix Them)
Article
Episode 2: Measuring & Optimizing the Buying Experience for Growth
Video

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‎The Marketing Millennials: The Marketing Hill Mash: The Customer is King on Apple Podcasts
Podcast Episode
Demand Efficiency Matters (and how to implement), With Eli Rubel
Podcast Episode
The Problems With the PLG Model (and How To Fix Them)
Article
Episode 2: Measuring & Optimizing the Buying Experience for Growth
Video
1

CEO of Matter Made. Helping companies like Dropbox, G2, Calm for Business, Loom, Productboard and many others drive efficient growth through best in class Paid Media & Demand Gen programs.

Investor / LP:
- A16Z
- Accel Ventures
- Tribe Capital
- GTMFund
- Offline Ventures

Angel Investor:
- Endgame
- Northbeam
- Grain
- Folk

Marketing Advisor (current & past):
- Dropbox
- Loom
- Productboard
- Grain
- TestBox
- G2

Past Life:

- First SaaS business was acquired in late 2014. Took a motorcycle trip through all of Central America post acquisition.

- Acquired an eCommerce company in 2016 with the goal of branching out of the traditional startup ecosystem to learn something new. Grew the 10 year old business's revenue by 498% in the first 12 months. Sold to PE in 2019.

Two fun facts:
- I used to own a motorcycle shop in CA (my passion project in an attempt to connect hobbies with work).
- I rowed for Team USA at the 2018 World Rowing Coastal Championships against 24 other nations and am currently ranked 15th in the world for Mi2x.

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