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May 11, 2023
Case Study

Founder of Kahlmi, the first patent-pending baby massager, baby wellness brand, and educational baby massage platform. Baby massage expert with over 15 years in the baby industry as a consultant and CMO.

Senior marketer that has held executive roles in various organizations ranging from several of the largest media companies to venture backed start-ups. Additionally, she is a sought-after expert on the baby/kids industry, family travel, and has been featured as an expert or spokesperson on major television networks and in top national publications. More at elinafurman.com.

Bestselling author of over 20 books for publisher/Random House, Simon & Schuster among others.

Executive marketer/growth strategist for clients such as DockATot, Lorena Canals, Binxy Baby and The Ollie World. Built Dockatot from $0 sales in US to over $30 million in four year through strategic marketing programs including influencer management, content marketing, e-commerce optimization, email marketing and strategic partnerships.

Co-founded and served as CMO of VC-backed LEGO sharing platform Pley.

As a seasoned digital media executive editor and content strategist, Elina has helped large organizations such as Tommy Hilfiger, Woman's Day, The Ritz-Carlton, Elle, Seventeen and The Knot hone their digital content strategy and launch new digital properties. She was also the publisher and co-founder of A-List Mom and ALM Travel, a digital media company that distributed emails to over 100K opt-in subscribers.

As a writer, she has authored over 20 non-fiction books on such topics as boomerang kids, female commitment phobia, surviving life after college, entrepreneurship and dating for such publishers as Simon & Schuster, Random House and others.

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case study