Elizabeth Burnam

How Many Participants Do You Need for a Usability Study?

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How Many Participants Do You Need for a Usability Study?

The Best UX Research Conferences and Events in 2022

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The Best UX Research Conferences and Events in 2022

Landing a UX Research Internship (with Open Listings)

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Landing a UX Research Internship (with Open Listings)

16 Best UX and User Research Communities to Join in 2022

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16 Best UX and User Research Communities to Join in 2022

Thinking about your content creation as an organic ecosystem and not a production line

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Thinking about your content creation as an organic ecosystem and not a production line

Tracking the Impact of UX Research

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Tracking the Impact of UX Research

How to Conduct a Terrible UX Focus Group

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How to Conduct a Terrible UX Focus Group

Diving into UX Research and Why We Ask "Why"

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Diving into UX Research and Why We Ask "Why"

Consumer data privacy: A survival guide for digital advertisers

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Consumer data privacy: A survival guide for digital advertisers

Retail holiday marketing: 9 campaigns you need to plan now

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Retail holiday marketing: 9 campaigns you need to plan now

Meet a Lexi: Kristy Malik, VP, Success (Australia)

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Meet a Lexi: Kristy Malik, VP, Success (Australia)

Top 10 Reasons for Customer Churn and How to Battle Them

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Top 10 Reasons for Customer Churn and How to Battle Them

Reset, Rethink, Retool: Finding New Opportunities in a Dynamic Market

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Reset, Rethink, Retool: Finding New Opportunities in a Dynamic Market

How to Patch the Holes in Your Leaky Bucket

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How to Patch the Holes in Your Leaky Bucket

Track: Understand How Your Marketing Impacts Customer Behavior and Core Business KPIs

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Track: Understand How Your Marketing Impacts Customer Behavior and Core Business KPIs

Post-Deployment Timeline: What Changes Can You Expect with a CDP?

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Post-Deployment Timeline: What Changes Can You Expect with a CDP?

Meet a Lexi: Amy Holland, Customer Success Executive

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Meet a Lexi: Amy Holland, Customer Success Executive

5.11's Post-Purchase Surveys Lead to New Customer Insights and Revenue Growth

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5.11's Post-Purchase Surveys Lead to New Customer Insights and Revenue Growth

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Customer Data: The Untapped Competitive Asset for Brand Holding Groups

Playbook: How to Build a Business Case for a CDP

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Playbook: How to Build a Business Case for a CDP

Online Returns Can Cripple Your Margins. Here's How to Reduce Them

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Online Returns Can Cripple Your Margins. Here's How to Reduce Them

The rise of CDPs and the opportunity for DTC brands

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The rise of CDPs and the opportunity for DTC brands

Hairhouse Chooses the Lexer CDP to Improve Customer Insights and Lifetime Value

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Hairhouse Chooses the Lexer CDP to Improve Customer Insights and Lifetime Value

Sports Where I Am Partners with Lexer for CDP-Powered Growth

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Sports Where I Am Partners with Lexer for CDP-Powered Growth

Dimers.com Chooses Lexer As Its Strategic CDP Partner for Data-Driven Growth

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Dimers.com Chooses Lexer As Its Strategic CDP Partner for Data-Driven Growth

The End-to-End Guide to Lifecycle Targeting for Outdoor Brands and Retailers

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The End-to-End Guide to Lifecycle Targeting for Outdoor Brands and Retailers

7 Tips for Maximizing Holiday Sales During COVID-19

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7 Tips for Maximizing Holiday Sales During COVID-19

7 Foundational, Insight-Led Customer Journeys for Every Lifecycle Stage

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7 Foundational, Insight-Led Customer Journeys for Every Lifecycle Stage

6 Lessons From Daniel Kowalski On Focus, Resilience, and Leadership Through Adversity

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6 Lessons From Daniel Kowalski On Focus, Resilience, and Leadership Through Adversity

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4 Ways Brand Collective Used the Lexer CDP to Respond to Change

15 Reasons Customers Choose Lexer As Their CDP Partner

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15 Reasons Customers Choose Lexer As Their CDP Partner

Playbook: Unpacking Customer Preferences, Behaviors, and Attitudes by Augmenting NPS Surveys

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Playbook: Unpacking Customer Preferences, Behaviors, and Attitudes by Augmenting NPS Surveys

Playbook: Creating Data-Defined Customer Personas

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Playbook: Creating Data-Defined Customer Personas

Lexer is Launching a NEW User Interface to Boost Ease-of-Use for Customer-First Businesses

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Lexer is Launching a NEW User Interface to Boost Ease-of-Use for Customer-First Businesses

The 3-Pronged Framework for Measuring (and Adapting to) Change in Retail

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The 3-Pronged Framework for Measuring (and Adapting to) Change in Retail

Overwhelmed By the Ecommerce Boost? How to Communicate With Customers About Delayed Order Fulfillment

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Overwhelmed By the Ecommerce Boost? How to Communicate With Customers About Delayed Order Fulfillment

4 Ideas to Humanize Virtual Engagement and Nurture Customer Loyalty

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4 Ideas to Humanize Virtual Engagement and Nurture Customer Loyalty

6 Business Lessons to Take Into the Post-COVID World

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6 Business Lessons to Take Into the Post-COVID World

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Clienteling: The Secret to Closing the Loop Between Brand and Buyer

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5 Omnichannel Metrics Every Customer-First Brand Should Measure

Zero Party Data: Enhancing Customer Relationships With Consent

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Zero Party Data: Enhancing Customer Relationships With Consent

Give Them Content: 11 Inspirational Engagement Tactics During COVID-19

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Give Them Content: 11 Inspirational Engagement Tactics During COVID-19

How-To Guide for Retail: Paid Social Prospecting & Customer Re-Engagement

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How-To Guide for Retail: Paid Social Prospecting & Customer Re-Engagement

10 Social Good Programs Driving Engagement During COVID-19

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10 Social Good Programs Driving Engagement During COVID-19

Igloo's Admirable Response to COVID-19: 100% Cooler Profit Donations to the CDC

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Igloo's Admirable Response to COVID-19: 100% Cooler Profit Donations to the CDC

How to Be A Great Editor: 7 Tips for Both Writers and Non-Writers

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How to Be A Great Editor: 7 Tips for Both Writers and Non-Writers

Retail, COVID-19, and the Changing Shape of Consumer Behavior

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Retail, COVID-19, and the Changing Shape of Consumer Behavior

10 Productivity Tips For Newly Remote Workers

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10 Productivity Tips For Newly Remote Workers

Defending Coronavirus Disruptions: Resources for Retailers

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Defending Coronavirus Disruptions: Resources for Retailers

The 4 Domains of Decision-Making and How to Persuade Each

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The 4 Domains of Decision-Making and How to Persuade Each

The "Smoothest Integration" in 10 Years of IT Management

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The "Smoothest Integration" in 10 Years of IT Management

Where Does Your Business Fall On the Customer Analytics Maturity Curve?

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Where Does Your Business Fall On the Customer Analytics Maturity Curve?

Here's Why You're Still Struggling With Direct-to-Consumer Sales

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Here's Why You're Still Struggling With Direct-to-Consumer Sales

Customers, not cookies: avoid ad fraud with people-based targeting

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Customers, not cookies: avoid ad fraud with people-based targeting

Choose a partner, not a vendor: the real reason CDPs fail

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Choose a partner, not a vendor: the real reason CDPs fail

The Lexer CDP: a year in review

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The Lexer CDP: a year in review

Great Content is An Act of Hospitality

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Great Content is An Act of Hospitality

The Psychology Behind Persuasive Content Marketing

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The Psychology Behind Persuasive Content Marketing