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Experienced leader, Enterprise Performance Marketing with a proven history of building high-performing owned, earned and paid channel strategies which include: email, social media, paid social media, display advertising and paid search, industry partnerships and influencer marketing which produce measurable impact. Skilled in Launch Strategy, Market Research, Content Strategy (videos and podcasts), Enterprise Advertising and Executive Reporting, for B2B technology and B2C consumer products.
Experienced leader, Global Product Marketing with a proven history of building high-performance global product marketing teams that produce measurable revenue. Skilled in Go-to-Market Strategy, Market Research, Naming, Product Positioning, Storytelling, Launch Plans, Sales Enablement + Sales Strategy for B2B technology and B2C consumer products.
Award-winner and accomplished leader at Fortune 500 companies like Indeed, Logitech, Dorel and Hasbro.